CASE STUDY · FASHION & PRODUCT

Kohan Diar

Year 2023 - 2025
Role Photographer & Videographer
Disciplines Fashion, Product, Motion
Output Campaign, Lookbook, Video
WATCH

Dressing a brand in light

Kohan Diar needed their clothing line captured with the same care they put into making it. I shot the collection across fashion and product photography, then cut it into motion for social, keeping fabric, fit, and detail true to the garments.

  • + Fashion Photography
  • + Product Photography
  • + Videography
  • + Video Edit
View the brand
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Tap for sound
Tap for sound
Tap for sound
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Tap for sound
Tap for sound
Tap for sound
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph
Kohan Diar campaign photograph

THE BOOKLET

Then it had to hold up on paper.

The campaign lived online, but the lookbook was a printed booklet. I designed the layout and prepared the press files, which is a different job from finishing for a screen: the selects had to survive CMYK and ink on stock, not just look right backlit. Same photographs, two different finishes.

Printed booklet · Layout · Press-ready files

GEAR

Camera

A-CAM Canon R5 full frame

Glass

L-01 RF 15-35mm
L-02 RF 70-200mm

Light

LT-01 Aputure 300d II daylight COB
LT-02 Amaran 300c RGBWW COB
LT-03 Amaran Spotlight SE optical spot · 36°
LT-04 Aputure Light Dome II softbox

Grip

G-01 C-Stand ×2
CLIENT · Kohan Diar
Erf shot our clothes the way we make them, carefully. The photos, the social videos, the lookbook we printed, all of it came from him, and it all looked like us.
Fatemeh Talebi · Co-founder, Kohan Diar
> loading erf.studio